Socal Expo / Speakers and Breakouts

Speakers and Breakouts

Title Pending
Session 1 (8:30 A.M. - 9:30 A.M.)


"Why Banks engage (or should) with Fintech"
Session 2 (9:30 AM - 10:30 AM)
: Forouz Firoozi - Wells Fargo
No other presenters but we will have a panel of 3 Fintechs- This will be in a panel format.

The pace of innovation continues to accelerate as more and more fintech's enter the market. How do you navigate the growing landscape to find the right solution to meet your needs while ensuring it's a partnership that lasts? And what role do banks play as they increasingly look to fintech partnerships to quickly bring innovative solutions to their customers? What role can FinTechs play in the platform banking?

Forouz Firoozi - Wells Fargo
Forouz Firoozi is a senior vice president and a manager in Wells Fargo Treasury Management product management group, responsible for partnership development with a focus on innovation.

Forouz joined Wells Fargo Bank in 2013 from Bank of America where she was a Senior Vice President in treasury for 11 years. Before becoming a banker, Forouz worked in technology sector holding senior positions in product management, product development and business development for 15 years.

She has her MBA from Duke Fuqua School of Business and Master of Science in Electrical Engineering from Royal Institute of Technology in Stockholm, Sweden. Her banking licenses include Certified Treasury Professional (CTP), SWIFT for corporates and Six Sigma Green Belt.

No other presenters but we will have a panel of 3 Fintechs- This will be in a panel format.

"Learning to Appreciate Alphabet Soup: RPA, ML, API, and DLT"
Session 3A (10:50 A.M. - 11:40 A.M.)
: Alex Yang - Bank of America

Robotic Process Automation (RPA) can help treasury teams automate repetitive manual processes within their control, while Machine Learning (ML) can help detect anomalous behavior. How can you benefit? Application Programming Interfaces (API) are easier to use than ever before - when should you incorporate APIs into your day-to-day? Distributed Ledger Technology (DLT) has matured significantly since the introduction of bitcoin, but how will you know if it matters to you?

Alex Yang - Bank of America
Alex is the global head of API strategy and enablement for Global Transaction Services (GTS) Digital Channels with Bank of America. He and his fellow product managers focus on how they can best deliver commercial banking data and services to clients and their technical service providers. He serves on the board of the Afinis organization, and enjoys collaborating with industry peers on the topic of API standardization. Alex joined Bank of America in 1997 as a summer intern, and has spent his career in GTS product management. He has been responsible for data transmission and security, global payments and foreign exchange, EDI and ISO XML, invoice presentment and biller gateways, and Enterprise Resource Planning (ERP) and Treasury Management System (TMS) integration. Alex attended Brown University and the Georgia Institute of Technology.

"Cutting the Gordian Knot: eChecks, Mobile Banking Fraud, Check 21 & Holder In Due Course"
Session 3B (10:50 A.M. - 11:40 A.M.)
: Bobin Johnson - SAFEChecks

Although paper checks strongly persist, many organizations and individuals are migrating to payment systems of the future - eChecks and Mobile Banking. Criminals are exploiting these new methods. eChecks had fraud shortly after launching, and Mobile Remote Deposit Capture (mRDC) double presentments are being reported with increasing frequency. Little-known Rules within Check 21 and Holder In Due Course can mitigate losses. Meanwhile, old-school check fraud is once again on the rise.

After attending this session, attendees will be able to identify various payment fraud schemes that take advantage of cutting-edge technology, and develop specific, straightforward strategies for preventing check fraud of all types. They will learn how the Check 21 Warranties combine with Holder In Due Course to give recourse to banks and consumers seeking to recoup mRDC losses. The presenters will share real-life fraud situations, including what went wrong and how the losses could have been prevented.

Bobin Johnson - SAFEChecks
Greg Litster is president and founder of SAFEChecks, and is editor of Frank Abagnale's Fraud Bulletin. Greg is a former banker of 18 years, has written articles published in AFP Exchange, American Payroll Association, American Land Title Association, and Sheshunoff's Corporate Cash Management Manual. He has served as an expert witness on several national and international check fraud and embezzlement cases, and has spoken on fraud prevention across the country for numerous financial institutions and professional organizations, including AFP, GFOA, Texpo, SoCal Expo.


"Portal Capabilities Beyond Trading"
Session 3C (10:50 A.M. - 11:40 A.M.)
: Debby Barri - ICD Portal

Treasury teams are increasingly responsible for conducting analyses and managing risk with limited resources. This session will focus on treasury investment workflow efficiencies created through using a short-term liquidity portal - from integration to analytics reporting - and how treasury practitioners are enabled to do more, save substantial time and reduce human error. ICD will present a case study reviewing how treasury teams achieve these efficiencies and utilize data provided by portals to analyze counterparty risk. We will also discuss short term investment products including Prime MMFs, Government MMFs, SDBFs, Bank Deposits, Commercial Paper, U.S. Treasuries and FICA, and how they compare in regards to capital preservation, liquidity and yield.

Debby Barri - ICD Portal
Jeffrey C. JellisonCo-Founder & Managing Director

Jeffrey Jellison co-founded ICD in 2003. He has been instrumental in all aspects of the company and has helped the company to become the leading institutional investment portal in the world.

Prior to ICD, Jeff was head of Capital Market sales with JP Morgan, where he worked with many of the largest banks in the country promoting JP Morgan products and services. Before joining JP Morgan, Jeff was a partner at Mid Atlantic, which was acquired by SunGard, providing SunGard with their first institutional money fund platform. Jeff earned his Bachelor of Arts degree from San Diego State University. He is a Series 24 licensed principal and is active with the Association of Finance Professionals.

Title Pending
Session 4A (12:00 P.M. - 12:50 P.M.)


"Fintechs and Commercial Banking: Pulse on the Industry"
Session 4B (12:00 P.M. - 12:50 P.M.)
: Zoya Lieberman - Informa Financial Intelligence

Zoya Lieberman - Informa Financial Intelligence

"The Next Phase of Faster Payments: Driving Adoption While Preventing Fraud"
Session 4C (12:00 P.M. - 12:50 P.M.)
: Scott Bellomo - PNC

The momentum behind faster payments is growing. As more financial institutions and corporates embrace faster payments platforms, fraudsters have taken notice and are rapidly developing new tactics to exploit the opportunities that faster money movement offers. Fraudsters are deploying new, sophisticated tactics that rely on synthetic identities and stolen consumer information in an effort to evade fraud prevention systems. This session will focus on fraud trends within the payment ecosystem and tools available to expedite payments without inadvertently accelerating fraud. Fraudsters are continuously reinventing themselves -- understanding how evolving payments fraud schemes can infiltrate your business and taking action to prevent them is critical to mitigating your risk.

In this session, we will discuss the current threat environment, provide examples of fraud schemes and explore the tools available to protect your organization. We will delve into the verification tools available in the marketplace, explore use cases and highlight client best practices.

Scott Bellomo - PNC
Scott Bellomo, Senior Vice President, Corporate Payments Manager, PNC

Scott Bellomo manages corporate disbursement solutions within the treasury management organization of PNC. In his role, Scott supports PNC's Treasury Management team in delivering a diverse set of payment solutions for traditional and vertical segments. Scott has over 20 years of demonstrated leadership in traditional and vertical product management. He also has leadership experience in operations management, finance, vendor sourcing, change management and workflow engineering.


"Finding the Setup in Setback"
Session 5 (12:50 PM-2:20 PM)
: Jake Olson - Former Longsnapper, USC

Jake will talk about his life story of facing cancer 8 times, going blind, overcoming blindness to become a Division I football player and mid 70s golfer, and attending USC. He'll discuss the mindset and philosophies that helped him achieve everything he wanted despite being blind, and how applying those philosophies in your own life can help make you more grateful and better at overcoming adversity.

Jake Olson - Former Longsnapper, USC
Jake Olson is 22 years old, a resident of Huntington Beach, California and a senior at the University of Southern California. When Jake was 8 months old, he was diagnosed with a rare form of eye cancer, retinoblastoma. The disease claimed his left eye at 10 months old and in November 2009 Jake lost his right eye after battling the cancer for 12 years. Jake confronted many challenges and encountered many setbacks during his battle and loss of sight but remained strong through his faith in God. He has used his experience to inspire and motivate others by authoring two books, creating a non-profit foundation to help visually impaired children and support cancer research and by sharing his story openly as a motivational speaker.

Jake is also a life-long USC football fan. While in high school he learned to long snap and was the starting long snapper for his team his junior and senior year. After being accepted to USC, he was offered a walk on spot with the USC football team and had his first opportunity to snap in a live collegiate game on September 2, 2017 and was named the Pac-12 special teams player of the week. He then had his second opportunity to snap

"Increasing the Value of Treasury in 3 East Steps "
Session 6A (2:20 P.M. - 3:10 P.M.)
: Brad Jones - Kyriba

Brad Jones - Kyriba

"A Closer Look at Faster Payments"
Session 6B (2:20 P.M. - 3:10 P.M.)
: John Curtis - WesPay

As Faster Payments continue to evolve, it's important to understand both the 'how' and 'why' as well as the difference between actual real-time settlement and what is perceived real-time based on client experience. During this session, we'll take an in-depth look at Faster Payments transaction flows, use cases and areas of consideration prior to product implementation.

John Curtis - WesPay
John Curtis is Senior Vice President of Education and Training for WesPay. He has over 30 years of banking experience, primarily in Electronic Payments with a focus on Emerging Payment Technologies and Treasury Management. John has been featured in American Banker and is a member of NACHA's Payments Innovation Alliance and is the Chair of NACHA's Rules, Operations and Compliance Group. He additionally holds committee seats for various projects related to Mobile Wallet integration. He holds the AAP and NCP accreditations and lectures frequently on payments topics including; industry trends, legal issues, emerging technologies, compliance and risk.

"How to Fuel Efficiency and Productivity through a Digital Robotic Workforce"
Session 6C (2:20 P.M. - 3:10 P.M.)
: Lindsay Wade - West Monroe Partners
Mark Snyder - West Monroe Partners

Organizations today are seeking ways to reduce the time their employees spend performing simple, repetitive tasks. Successful organizations have embraced robotics process automation (RPA) to transform data entry and validation into a streamlined process that shrinks SLA's, reduces errors, enables more scalable operations, improves workforce engagement and achieves a seamless experience for your partners and customers - without changes to existing back-office systems.

RPA has captured the attention of banks and finance practitioners alike as advanced technology and efficient processes become vital to remain competitive. RPA has paved the way for employees to delegate administrative tasks to the robot so that they can focus on activities that add greater value to their organizations.

RPA is a paradigm shift - instead of accepting huge spend on new technology systems and infrastructure, RPA uses pre-existing applications rather than moving to a new platform. Robotic software enables organizations with high-volume, repeatable, rule-based processes to rapidly deploy process automation across varied business units. This panel will focus on how to think about RPA within your organization, implement it effectively, and maximize your RPA investment.

Lindsay Wade - West Monroe Partners
Jordan Sternlieb is a director in West Monroe Partners' Financial Services practice. He has more than 10 years of business consulting and technology experience in the financial services industry. Throughout his career, Jordan has focused on merger integration, change management, operational effectiveness, and program management within banks.

Mark Snyder - West Monroe Partners
Mark Snyder is a senior manager in West Monroe Partners' Operations Excellence practice. He has more than 20 years of experience leading organizations through transformational change--from creating new entities to implementing technology that enables substantial business change.

"AI-Based Cash Forecasting: 5 Steps to Start Leveraging Machine Learning For Improved Accuracy"
Session 7A (3:30 P.M. - 4:20 P.M.)
: Sashi Narahari - HighRadius

Treasurers know the importance of accurate cash flow forecasts in optimizing long term investment and funding decisions, yet many treasury teams are still reliant on highly manual, spreadsheet-heavy processes. But what if treasurers could replace Excel with a more scientific approach? This session explores the differences between AI-based and Excel-based cash forecasting, highlights specific examples of when and where treasurers can deploy AI and what the future looks like for cash forecasting and treasurers.

Sashi Narahari - HighRadius
Sashi Narahari is the founder and CEO of HighRadius. He has spent the last 12 years bootstrapping what began as a two-person startup into a multimillion-dollar, global leader in treasury, accounts receivable and order-to-cash software technology. HighRadius leverages artificial intelligence trained on more than $1T+ of real-world data to forecast cash with increased accuracy, enable greater visibility into global cash position and automate reconciliation of bank statements with the general ledger.

Sashi holds a Bachelor's and Master's degree in Mechanical Engineering and began his career as an SAP consultant. Since founding HighRadius, it has grown to serve more than 200 Fortune 1000 customers and received $50 million in growth funding from Susquehanna Growth Equity in September 2017 in addition to equity investments from Bank of America, Citi and PNC Bank.

"The Future of Finance: Where the Role of CFO is Headed"
Session 7B (3:30 P.M. - 4:20 P.M.)
: Ed Gromann - Centage Corporation

The role of the CFO continues to shift and change as quickly as everything else in the business world. To stay relevant - and continue to be so in the future - CFOs must embrace the concept of disruption within their own responsibilities. The CFO of the future will need a number of skills that were utterly foreign to their predecessors, such as being technologically savvy, incorporating Big Data into data-driven decisions and execution, managing more extensive regulatory demands, and grasping the global picture when it comes to risks and opportunities.

Ed Gromann - Centage Corporation
Ed Gromann brings financial expertise, a knack for tech trendspotting and decades of technical hands-on knowledge to his role as chief product officer at Centage. Ed's background, combined with his enthusiasm for Maestro Suite's unique financial intelligence capabilities, is the driving force behind his dedicated work on Centage's product innovation, management, marketing and road-mapping.

Ed's 20+-year career in technology has been a study in meeting challenges and creating value. Among his colleagues, Ed has earned a reputation for taking on the challenges "no one else wanted" and working doggedly to find solutions and deliver successful outcomes. His ability to lead his teams to achieve major growth in revenue, market share and market value contributed to two acquisitions-first, when his work as vice president of sales operations and support at Applix led to the company's acquisition by Cognos, and again when he was vice president of performance management solutions at Cognos, which then led to its acquisition by IBM.

Part of Ed's success comes from his drive to seek out new uses and new markets for existing technology, in addition to identifying market needs that haven't yet been served. But what Ed is most proud of is his role in helping develop his team members, seeing them "start at the junior level and watching them grow and lead."

Ed earned his BBA in Finance and Management Information Systems and his MBA in Information Decision Technology Management from Iona College. While building his career, Ed has also given his time and effort to community causes. After 13 years of volunteering as a counselor at St. Vincent de Paul's Sleepaway Summer Camp to give city kids a country experience, Ed now serves on the program's board of directors. For the past two decades, Ed has competed in triathlons, including the Pan-Mass Challenge to raise money for research at the Dana-Farber Cancer Institute.

"Street Smart Travel: A Police Detective's Guide to Protecting Yourself and Your Client's Information While on the Road"
Session 8 (4:40 P.M. - 5:30 P.M.)
: Kevin Coffey

Everyone travels but if you travel with your client's personal and confidential information - this is especially a can't miss program. Heighten your skills for avoiding data breaches, protecting your organization's reputation and your personal safety while on the road.

Whether for business or leisure travel, having more than basic "street-smart" awareness can make a huge difference to the outcome of your domestic and international trips. It takes more than the old adage "just use common sense" to avoid the many pitfalls of travel and having contingency plans in place in case things go wrong.

This program provides you with forethought and "what if planning" to help reduce and minimize emergency situations. Detective Coffey has been featured on Oprah, ABC's 20/20, CNN, Travel Channel, Fox News, and numerous other TV programs.

If you travel you don't want to miss this program.

Kevin CoffeyDetective Kevin Coffey (LAPD retired) is the nation's leading duty of care and risk reduction expert when it comes to protecting travelers. He works with Fortune 100 companies, financial institutions and private wealth management firms teaching their employees and customers on how to safeguard themselves and their confidential and proprietary information from theft while traveling. His clients include the US government agencies, including the FBI.

From a very young age, Kevin knew he would protect and serve others via his career in law enforcement. His specialized knowledge of crimes committed against travelers and how to best avoid them in the first place empowers both business and leisure travelers. He believes every road warrior and novice traveler should minimize their victim potential.

Detective Coffey has been featured on ABC's 20/20, CNN, NBC, The Travel Channel, Fox News, Oprah and is regularly featured in the written press and radio too.


38th Annual SoCal Expo
" In The Spotlight"
September 18, 2019

Sheraton Universal Hotel
333 Universal Hollywood Dr.
Universal City, CA 91608

Early Bird Deadline: July 31st, 2019

38th Annual SoCal Expo

Sheraton Universal Hotel
333 Universal Hollywood Dr.
Universal City, CA 91608

Early Bird Deadline: July 31st, 2019

Contact SoCalAFP

PO Box 10065
Burbank, CA 91510

(818) 843-5660
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